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"We have a vast number of data points that our engine is constantly analyzing automatically to do behavioral matchmaking,” says Allison Braley, vice president of marketing and communications at Zoosk, an online matchmaking service with more than 30 million users.“We're able to look at that data in aggregate — always anonymized with our users' safety always top of mind — and make some predictions as well as some analysis in terms of what's going to work to attract a partner for you.”Here are some statistic-backed hacks Zoosk has learned by studying its users' interactions: Outdoor photos: great or bait?
Zoosk predicts “Lumbersexual” with be among 2015’s buzz words, replacing “basic.” But if you’re a guy, you’re going to want to walk the talk, because men with outdoor photos on their profiles received 19% more messages than those who didn’t.“We do see a lot of men's profiles that have been quickly put together,” says Braley.
Female profiles with selfies get 4% more messages, while guys took an 8% hit.“People who want to date women, whether that's men or women, seem to be more concerned about authenticity and is this person heavily filtering this picture,” says Braley.
But for men, she wonders if they are lacking skills in the art of the selfie.
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